Which of the following is a main objective of customer relationship management applications focusing on downstream

Question

Which of the following is a main objective of customer relationship management applications focusing on downstream

information flows?

to track global spending on suppliers

to portray a positive corporate image

to encourage the bullwhip effect

to collaborate demand and production planning

to develop demand forecasts

QUESTION 72

Which of the following portrays the individualized service benefit of a customer relationship management (CRM) system?

providing integrated information which removes information handoffs, thereby speeding both sales and support processes

learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively

integrating all information for all points of contact with the customers so that all who interact with customers have the same view and understand current issues

enabling improved record keeping and efficient methods of capturing customer complaints that help to identify and solve problems faster

providing product information, sales status, support information, issue tracking, and so on

QUESTION 73

Structured decisions using information systems to increase efficiency are made by ________ level managers.

  1. executive
  2. operational
  3. strategic
  4. tactical
  5. managerial

QUESTION 74

Customers can run their own applications, which are typically designed using tools provided by the service provider in a(n) ________ model.

infrastructure as a service

hardware as a service

software as a service

application as a service

platform as a service

QUESTION 75

A(n) ________ is a compilation of data from a database that is organized and produced in printed format.

form

report

field

entity

attribute

QUESTION 76

The ________ Web, originally envisioned by Tim Berners-Lee, one of the founders of the Internet, is a set of design principles that will allow computers to be able to better index Web sites, topics, and subjects.

folksonomy

affiliate

collaborative

semantic

phishing

QUESTION 77

________ refers to the process of integrating external stakeholders into the innovation process.

Nearshoring

Media sharing

Crowdsourcing

Social cataloging

Open innovation

QUESTION 78

________ licenses are activated as soon as the packaging of the software has been removed.

Implied

Click-wrap

Volume

Shareware

Shrink-wrap

QUESTION 79

Which of the following statements is true about an IP address?

It is written as a number with a period at the end.

The format of an IP address is a 64-bit numeric address.

It can be used to navigate to particular Web addresses.

Each number separated by periods can have any number between 0 and 999.

It is written as eight numbers separated by periods.

QUESTION 80

Which of the following can be cited as an example of a supply chain management system?

knowledge portal

product demand forecasting system

market analysis

procurement planning

sales force automation

QUESTION 81

Which of the following is an implication for firms that have a threat of new entrants into their market?

reduced quality

increased cost

decreased market share

increased price

increased demand for services

QUESTION 82

________ is the process of gathering and organizing information from users, managers, customers, business processes, and documents to understand how a proposed information system should function.

End-user development

Beta testing

Requirements collection

External acquisition

Data modeling

QUESTION 83

When we consider entities as tables, each row is a ________.

field

record

query

form

bot

QUESTION 84

Which of the following conditions is essential for successful Enterprise 2.0 implementation?

Enterprise 2.0 should be independent of the organization’s workforce.

Enterprise 2.0 should be driven by a specific usage context.

Enterprise 2.0 should avoid involvement of senior management members of an organization.

Enterprise 2.0 should appeal to future end users of the application and not the organization’s members.

Enterprise 2.0 should be independent of the organization’s culture.

QUESTION 85

A fundamental component of the IS infrastructure is the ________, that is, the computers that run the applications and databases necessary for processing transactions or analyzing business data.

protocol

archival storage

system software

data center

hardware

Engineering Technology