1. • It’s sizeable enough to be

Question

T-Mobile Target Market for Millennials

1. • It’s sizeable enough to be

profitable given your operating cost.

• It’s growing.

• It’s not already swamped by competitors, or you have found a way to stand out in a crowd.

• Either it’s accessible or you can find a find a way to reach it. Accessibility, or the lack of it, could include geographic accessibility, political and legal barriers, technological barriers, or social barriers.

• You have the resources to compete in it. You might have a great idea to compete in the wind-power market. However, it is a business that is capital-intensive. What this means is that you will either need a lot of money or must be able to raise it.

• It fits in with your firm’s objectives and mission.

Question: The Demographic in the market segments as the Millennials can be the most profitable for T-Mobile product or service offering and explain why you feel Millennials can represent growth for the company. Refer to the six criteria for an attractive market segment as described above. The goal is to get a mental image of your target market.

Marketing