Tata Motors ranks fourth in the world’s largest truck maker and is the world’s second-largest bus manufacturer. Tata Motors acquired Jaguar Land Rover business from Ford Motor Company in 2008. It is the first company from the Indian engineering sector which is listed on the New York Stock Exchange. It has a workforce of 22,000 employees from India and abroad. It has recently launched a new car, Tata Nano, which is considered to be the world’s cheapest car. Tata Motors has auto manufacturing and assembly plants both in India and in other parts of the world.I chose this company primarily because of its country of origin, India, which ranks 8th among the world’s most polluted countries. India is a country with one of the highest population rate in the world and a large portion of the population is unaware of the hazards of environmental degradation. That is why many multinational companies have also exploited the country by putting up plants that cause pollution. Being one of the most reputed companies of India which is recognized globally, Tata Motors cannot not only promote sustainability within the organization but can also encourage the government, local population and other local industries to become sustainable because of its reputation. In short, Tata Motors can be one of the pioneers of promoting sustainability and environment protection in India by implementing sustainability in the organization.
The other reason why I chose an organization from the automotive industry is that motor vehicles of all types are considered among one of the basic needs of every person and at the same time they are also considered as one of the major causes of environmental pollution. Not only is the process of car production hazardous to the environment, but the product itself is also a source of pollution and as the life of an automobile is at least 5 years, so it affects the environment for a long period of time with the long term results. Bringing sustainability in this sector can benefit the environment in the long term.