Importance of Proper Communication for the Success of Marketing Strategy

Communication is its best when the receiver receives the message without any distortion in it. Channel could be of two types, formal and informal. Communications can be interpersonal and organizational. Interpersonal communication can be of two types, verbal and non-verbal. Oral and written are the two types of verbal communication. Organizational communication can have two forms, formal and informal. There are different directions of organizational communication, upward, downward and lateral. In this globalised and competitive world both interpersonal and organisational communication is very crucial in order to achieve success.
Whereas according to American Marketing Association Boston, marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing comprises of identifying the target market, developing a new product or new aspects of the existing product, developing pricing, promotional and sales strategies, selling the products and finally providing proper after sales services and taking feedback. Today marketing is very important for the success of any product or any brand (AMA Boston, n.d. Definition marketing).
There has to be proper the communication for the success of any marketing strategy. The success of the product, pricing, promotional, sales and after-sales strategies largely depend on how they are communicated not only to the customers but also to the employees and the business leaders.nbsp.