Daniel Gilbert

Most of us agree when we say that college is one of the most beautiful parts of life. The endless giggles, the class bunking, the cultural concerts, every aspect of youth that we share with our friends turns out to be an experience that is to be cherished for a lifetime. Let us quickly take recourse to our youthful practices and check for the theory of super replicators that Daniel Gilbert so stoutly professes in his book. At the very start, he has suggested that the super replicator system works best in transferring beliefs from one person to another. Yes, this holds true for our school and college lives. In fact, our society is one in which we grow up believing what our parents and elders teach us ever since school. When it is time to start developing our own notions, friends and their preferences take over. Most of us like to look good amongst our friends, and the definition of good is also based on what they think is proper or successful.
Gilbert suggests that just like genes replicate fast enough to govern our health requirements and tastes (Gilbert, 2007, p. 171), the super replicators inside us, also develop upon the existing psychology that is rampant in society. And we pick up new ones as favorable or unfavorable depending on what we observe (Gilbert, 2007, p. 172). The fact shows when we communicate with people adopting strategies of communication which will have the best favorable results with them. And if you take a quick look at college life around you, or go back to the days when you spent hours with your best buddies, you will find ample reason to agree with the theory. A friend wishes to go to an amusement park while another wants to check out the latest movie. You are stuck in between but the decision happens once you give a nod to one of the choices. As soon as there is a majority to one of the decisions, the third person falls in line freely. That is where super-replication takes place. College life is full of simple and