Corporate Social Responsibility of Unilever

The underlying premise behind CSR is that organizations and&nbsp.corporates need to give back to the society from which they have been drawing their profits and hence need to behave responsibly in a societal and socio-cultural manner. The reason for taking Unilever as an example is because of its footprint that stretches many countries across the globe and in particular the UAE (United Arab Emirates).
Unilever has a strong presence in the UAE both as a marketer of retail and household goods as well in contributing to the economy. In fact, it can be said that like in many countries worldwide, Unilever is a household name in the UAE as well. I start the paper with a brief background of the company and its history and then describe what is meant by CSR. Then, I detail Unilever’s approach towards CSR by taking a case of its activity in the Agriculture business. Thus, the paper is divided into two sections. The first section is about the company and its history and the second section is about the company’s approach towards CSR with a discussion in each section with reference to the context of the section. Throughout this paper, the emphasis would be on CSR as a philosophy and Unilever’s approach towards CSR.
Unilever’s history dates back to the UK date in 1885 when the Lever brothers launched the worlds first packaged laundry soap, Sunlight. The product’s success in the UK was quickly emulated globally, resulting in Lever Brothers acquiring many businesses worldwide. In 1930, Lever Brothers agreed to a “merger of equals” with the Netherlands-based Margarine Union to form Unilever, thus creating the present company. Through a series of acquisitions including Bestfoods, the second-largest ever cash acquisition (in 2000), Birds Eye Foods (1943) and Ben &amp. Jerry’s (2000) Unilever has become a global company with a portfolio of well-known brands including Dove, Persil, Lux, Knorr and Flora. Unilever manufactures and markets food and home and personal care products to consumers in approximately 150 countries. It employs 227,000 people worldwide.