Business Strategy of the Real Chocolate Company

This likely was an outcome of being a publicly-traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent of the entire market, which is insufficient for their growth requirements.
The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The company should also keep its share in the annual sales of its franchised stores and outlets.
The new product to be marketed to our existing customers can be the Dark Chocolate. This will be an innovative product for the loyal customers of the Company. The Company should also introduce new franchising programs with different offers for franchisees.
The Real Chocolate Company is currently working on a market where sales are being affected by competitor activities and the external environment. There are several opportunities available for Real Chocolate Company to shift its position as a follower in the sales market and emerge as a leader. The company reported the revenues of $ 31.6 million which was 12 % more than the previous year. On the other hand, the company is faced with a threat of varied prices of chocolates and nuts due to monetary fluctuation and economic, political conditions in the countries where these products are grown. Additionally, the company does not experience high media visibility, a crucial element of the entire Real Chocolate philosophy for the general public. These issues are currently a threat to Real Chocolate long-term stability in a business environment where competition is fierce and growth is obtainable.
The balanced scorecard is an extension of traditional financial measures.