1,Which of the following is a/are communication(s) designed to deliver one consistent message to buyers?
b. Sales promotions
c. Public relations
d. All of these
2, Which pricing perspective assumes that the consumer is a rational decision maker and has perfect information?
d. None of these
3, What is a disadvantage of product positioning?
a. It provides a distinction from a competitor’s position.
b. It helps to solidify a customer’s purchasing decision.
c. Both A and B
d. Neither A nor B